[phaemon]

Yes, from wikipedia: In 2015, Canonical's Ubuntu Insights page stated "Ubuntu now has over 40 million desktop users and counting"

Probably based on the number of hits to the repositories (so it would obviously be a minimum number).

[giovannibajo1]

Not to be picky, but that number includes servers too, where it is widely used.

[phaemon]

Since they specifically say Desktop, I'm guessing they're measuring updates to stuff that's only on the Desktop (say, Unity or something).

[staunch]

Without disclosing how they came to that number it's just marketing puffery. I doubt it would hold up to scrutiny. But even 4 million active Ubuntu desktop users would be impressive.

[phaemon]

The blog entry at:

http://jspaleta.livejournal.com/42464.html

estimated (in 2009) the number of Fedora users at around 16 million. I think Ubuntu has more users than Fedora had then.