[BoxKeyboard]

> You don't know the long term effects of random social media posts either.

Right, hence the whole rest of my message concerning intent, consent, and their importance with regards to morality and ethics.

> Was that also unethical?

Maybe? I wasn't there, I can't tell you. There are plenty of ways to act VERY unethically when it comes to sales and advertising, even while being truthful (e.g. you could omit some very important information). Deceptive advertising is a whole class of illegal actions in many developed nations, and not all of those actions involve the strictest definition of lying.

Not sure what hypothesis testing has to do with anything, experimentation certainly doesn't need to go hand-in-hand with statistical analysis.

I almost added a bit about taking the whole thing to its logical conclusion that the entire field of advertising and sales is arguably unethical. I haven't really thought that entirely through so I omitted it, but it's food for thought nonetheless.