[vinbreau]

Very true. I work for SalesForce's only major competitor. We were acquired by Oracle as social marketing is a space that they had almost no understanding of but a strong desire to enter. Since our company was already researching social analytics, sentiment analysis and direct social marketing tools, I'm sure it was easier for them to acquire us than start R&D on their own tool suites. Not to mention our already installed client base. Salesforce is a hot commodity in our space. Were MS to acquire them they would have a foot in the social space with almost no time investment and little onboarding expenses. I'm kind of surprised this deal fell through.