[vdaniuk]

Good. Non-profits with proven track records such as Mozilla are the only entities I trust to run an ethical ad network. While I care about privacy and have ghostery, ublock and eff privacy badger installed, I'll be making an exception for Mozilla.

As usual, I am disappointed with the HN hive-mind myopia regarding web ads, privacy and non-profits efforts to compete.

Also, Mozilla is respecting Do Not Track setting of Firefox users:

"* Note: if you set DNT=1, it is possible that you may not be receiving Suggested Tiles. You can very simply enable them on the new tab page with the cogwheel. We made the decision to opt users out of all sponsored Tiles experiences if they have DNT=1 quite early on, as we believe that most DNT early adopters are seeking to opt out of all advertising experiences. However, it’s important to understand that no tracking is involved in delivering Tiles."