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by stavrogin 4041 days ago
> Here in France everyone has a Nespresso machine or two (I have three).

I'm French, I live in France, and I have no such machine, and none of my friends has one. YMMV.

According to a 2014 report of the "Autorité de la Concurrence", 25% of French families have this kind of machine, with 85% of those being real Nestlé products.

Among my friends, some reject hard capsules for their cost. The cost of Nespresso coffee is within 60 to 90 €/kg, whereas classic arabica coffee is sold around 12 €/kg (I buy high-end ground on-demand coffee for around 30 €/kg). Others friends have ethical objections (against Nestlé, the captive market, the amount of waste, and so on).

1 comments

> I have no such machine

Okay, that's certainly possible.

> and none of my friends has one

I would very much question that.

(Edit: it's always unpleasant to be downvoted, but (at the risk of being downvoted more) I maintain that it's very unlikely that in a random group of French people of a reasonable size you would find zero owner of a Nespresso machine. Now, if the group is in fact not random and if the parent selects his friends on the criteria that they never buy products from big food conglomerates, then maybe. Still, hard to believe).

And in many companies (all of my clients for instance) vending machines are replaced with Nespresso machines placed in a corner of the office, with everyone contributing to the buying of capsules.

25 million French households * .75 (% of households that don't own) ^ 15 (number of households you are close enough to drink their coffee) = ~334,000 households that neither own nor know owners of this coffee style.

note: I made 15 up, but it's 5.9 million at 5 households and 18k at 25. I'm not French nor really a household but I think the actual number is somewhere between 5 and 25, and the numbers in that range aren't horrible.