| Firstly, congratulations on finding a large enough industry you are passionate about. Pick a niche in the coaching industry based on the following conditions. 1. The niche must be small enough such that there is no current market leader (or market leader can be displaced) 2. The niche is big enough that there are enough customers to validate the idea. 3. You have some unfair advantage in that niche. For e.g. You have experience in business coaching or you have access to customers in the fitness coaching, or you have a close friend working in relationship coaching. Then, validate your idea by talking to customers in that niche. Build and market your app till you are the market leader in that niche. After that, you can decide to pick and dominate another niche (or all of them) Benefits of this approach 1. By sticking to a small niche, you can make something that resonates with the customers. It is much easier validating a product built for a very specific purpose. 2. By starting with a small niche, your goal will also be small. So it will be easier to figure out whether you are on the right track. 3. You will be able to become the market leader in a small niche much faster than you can become the market leader in the coaching industry. Once you have validated your business in the niche, it is much easier raising funding for the larger goal. |