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I'd advise that you launch with a minimal set of features and get people on the platform and make additions to it as you go. There is a saying, you should be at least slightly embarrassed by your version 1. Can't remember who said it, but man it so works, it also is a great motivator to improve. I personally don't believe in stealth mode without some very special circumstances, and this wouldn't be one of them. The times I would say stealth is good is for serial founders that have credibility to raise money privately and keep the wraps on something until it launches. And even then, they likely have some large clients committed already and are already on a solid path. So my 2 cents, don't quit your day job. Launch the site, get some traction, get feedback, don't hide it, promote promote promote. Once you have some traction and have people talking a little about it, then you can start to think about a pitch deck and trying to raise money (if that is your goal). Although there is "easy" money as some say, it isn't that easy really, you still have to have fundamentals in place or have a track record proving you can do it. If you get a little traction though, it isn't unrealistic to have a small group or a high net worth person provide you some seed capital to try and accelerate the pace. Personally, I wouldn't go the raise money route initially, I'd first start off trying to make money with the platform. Bootstrap it, see what happens. The go big or go home attitude isn't necessarily wrong, but the majority of businesses are not launched or founded that way. They start small and build up. Nothings stops those businesses from being as large as a VC backed business (though money does equal velocity), and you can always attract money at a later date, usually under more favorable terms. |