[bobbyi]

Yes, that's pretty much the standard lifestyle business. It puts you in a similar situation to someone owning a local store or restaurant. You will be able to live a solid middle class life (or a little better), but you aren't going to retire to a tropical island any time soon.

If you were instead doing $100k a year in revenue at (say) a 20% margin, that would mean you take home $20k a year (assuming you revinvest nothing in the business), which would be more of a "hobby" than a "lifestyle".

[tptacek]

I know I'm repeating myself, but: I think this is exactly not the idea of a standard lifestyle business.

Distilled: a lifestyle business is one that makes choices to optimize the lifestyle of its owners rather than the success of the business.

For that reason, "lifestyle business" owners are more likely to drive Porsches than startup owners.