The last thing we wanted to do was build hardware! But, we could not deliver the experience we wanted to without building it. This blog post describes some of the reasons we built hardware - http://blog.automatic.com/why-we-built-the-link/
@thejo so if we buy the 2nd Gen Link, will it keep exposing more data, simply via firmware upgrades, or will there be a 3rd Gen Link, at some point? I guess my question is, will these features be purely firmware-based, or will they actually require upgrades to the Link hardware as well?