[silverpikezero]

Yes, they are a legitimate company. They showed up on the Bitcoin radar back in Nov 2013 [1]. They started as a private mining consortium with their own chip design, and now presumably they want to pivot into a consumer-facing business.

[1] https://bitcointalk.org/index.php?topic=334759.0

[dublinben]

In other words, their own mining is no longer profitable, so they'd rather sell snake oil to the easily-duped Bitcoin community.