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by jsiminoff 4057 days ago
The domain was definitely not cheap. So far I think it was the right decision to buy it and I believe we have seen enough benefit from it to make it worthwhile. However we will not know if it was really worth it for at least another year or two.
1 comments

You are the owner? Yes the domain is good (really good) but I'm curious, how do you think you can measure if the domain was worth it?
Good question.

We had already been doing a lot of direct business before we changed the name to Ring (we were formally Doorbot).

I basically made the assumption that if Ring.com increased our direct sales by X%, how many years would it pay back. It turned out that even at a very high price for the domain it did not have to increase sales by a lot (single digit) in order to pay itself off over just a few years.

We launched Ring.com in October and so far it appears that the benefits are happening however it will never be something that we can 100% be sure of.

I am actually not a big fan of domains anymore but I think a extremely marquee one like Ring.com was worth stretching the budget for.