[barce]

Ya, I agree with you. I have to call bullshit on the part that says, "In the fifth, Ratner and Hamilton put the preferences to the test by gauging whether people actually enjoyed visiting an art gallery more when they were in the company of others, compared to when they were alone."

I used to have a museum membership so I could go everyday for free if I wanted to. I often went every other day just to get coffee, or to use the free wifi for work. It was subjectively a very different experience than being with someone.

I am pretty sure if you measured something like endorphins or blood pressure, you'd see there was more enjoyment with someone than without. There are tons of studies that already do this, e.g. the ones written up by UCSF profs in "A General Theory of Love."