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by Turing_Machine
4059 days ago
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Charity gets you goodwill and free distribution of your message. Advertising just annoys people -- to the extent that they will install software designed to block it. Note that a) UPS didn't have to pay a additional dime for this article, or hundreds of others (google "UPS shipping beluga") and b) most of us are reading it voluntarily. Which do you think is the better deal? Between this article and an intrusive popup ad jumping in your face, which do you think makes people think more positively toward UPS? Without the deduction for charitable contributions, that wouldn't be an option. |
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