[hcarvalhoalves]

Because you're still tied to thinking in terms of master templates and interpolating strings - maybe because of how designs are handed off to you?

The smallest unit in UI design is a component, and React maps well to that, allowing you to treat components as functions (you can compose, specialize). You'll realize the power of that once you work with real UI designers who understand designing from inside-out as opposed to dumping a PSD mock of the entire page.