[nodiscpls]

What sort of analytics do Mozilla actually need?

[threeseed]

I could explain it but it's better to look at the websites of MixPanel, Google Analytics and KissMetrics. Those are three leading players for analytics IMHO.

Web analytics for most serious sites are managed by dedicated marketing teams so features are to meet their requirements.

[cbd1984]

So they don't actually need analytics at all, it's just marketing people trying to preserve their jobs.