[hanley]

The 'c' key is not intuitive at all. If anything, it should be the Escape key.

I instinctively tried to scroll down past the ad, then noticed the article was bobbing on the right. I left without reading it. I shouldn't have to do a special action just to get to your content. Scrolling is intuitive, moving the mouse to the right side of the screen and waiting for an animation to move the content into view is not intuitive or user-friendly. I'm sure your advertisers love this though. I'd never heard of your site before today, you just lost a potential new reader because of this style of advertising.

[borisvvz]

We don't mention the 'c' key anywhere yet and have only implemented it a few days ago after a reader suggested it. We are testing it now and really like it so will make it more clear asap.