[Veratyr]

It's not intuitive (at least not to me). A bobbing thing on a page that appears to be an ad just looks like another ad to me and hovering is never connected to actions unless it's something I'm accustomed to (like menus). Clicking a link is what takes me to content, not hovering.

And your 'c' key isn't intuitive either. Who sees a fullscreen ad and thinks 'Oh, I'll just press the C key, that'll get rid of it, right?'.

Getting in the way of content is the reason people use ad blockers. Your audience is aware of them and with intrusive and distracting things like this, usage is going to increase.

A 'sexy' interstitial is still an interstitial. At least others like Forbes have clear instructions.

[borisvvz]

I'll focus on proving more clear instructions for now based on your feedback.