[borisvvz]

A screenshot doesn't do it much justice. What other people don't see is that the article is moving in a bit and a hover or 'c' key moves it in completely. If you think the ad looks too big, pick up any paper magazine and look at those ads. In my Wired magazine it takes 7 pages to get to the content. We show you ONE ful page ad that is easy to ignore and generates revenue that enables us to hire writers and provide you with free content. Not such a shitty deal after all? Boris (CEO TNW)

[electroly]

You're arguing against a strawman. We already know what the alternative is -- a standard interstitial ad. Other sites do interstitial ads better than your site does. I appreciate the attempt to innovate but I think you made it worse, rather than better.

[abluecloud]

It may not be a shit deal for some people, but it is for me and I wont be visiting your website again.

I'll give you credit for getting around my adblocker though, although that just pissed me off more.

[borisvvz]

I think adblockers will catch up soon enouygh, and that's fine.

[Yhippa]

IDK. One bad UX experience is enough to turn me off from a site for a long time. There are other places to get content similar to this for sure.