[commentnull]

Writing a good technical book is hard work with uncertain rewards, and the very real possibilities for loss for those involved, so how do some publishers seem to be able to have so many titles? Is the model reliant on a few bestsellers to keep the rest going? Would love to know how it really works...

In the meantime, I still love these books, still buy them (I have this one), and hope they don't go away.

[wnissen]

Well, it stands to reason that the majority of the titles don't return their costs, like in the publishing and music worlds. It's the few blockbusters that effectively subsidize everybody else, though no one seems to be able to identify them in advance. I don't have specific knowledge of the technical publishing industry, to be sure.