[drzaiusapelord]

>I don't understand the point in shutting down the website.

Pretty sure this is some marketing gimmick to get them in the news and get people exposed to the brand who haven't been before (hey, it worked!). The fashion industry is fairly terrible on all fronts. They'll go back after this gimmick is over.

Didn't Taco Bell do this recently? They temporarily shutdown their websites and launched the app. It got them a lot of attention and press.