[nine_k]

I can suppose that keeping the web site up to date costs significant resources, while channeling only a small percent of sales.

Not having web presence at all is strange, though. Possibly they'll shut down the e-commerce web site, just leaving a static site with contacts and the links to the mobile apps.

[prateek_mir]

I am not well versed with the costs of keeping such a site up, but a scaled down version can be always be maintained using S/IaaS solutions.