Also that the product on this page, Think Kit, isn't mentioned until the 5th panel, and even then it isn't stated that this is the product. I was also expecting this to be an in-app purchase, but it's free.
Makes a little more sense if you start from http://fiftythree.com/paper , but this style of web design is beautiful and frustrating and overbranded for the product's simplicity (Paper and Think Kit and Innovation Engine).
I use Paper a lot, btw, and expect to use the new tools as well - just as I was straying, trying out alternatives that have guided drawing and layers. (Paper still doesn't have layers.)