[minthd]

This isn't the scaling phase. Dash is also an API for automated ordering. And the button is a test to measure the usefulness of such API.Once there's data proving the idea, and an available API, Amazon and it's partners will scale this.

[sangnoir]

Good point about being an API. When combined with RFID, I can imagine smart fridges / washing machines utilizing this API to automatically order (or suggesting human do a 1-click order) when your Tide is about to run out.