[ISL]

I'm bummed that it's apparently vendor-locked. A configurable Dash would make it applicable to all things Amazon. There are perhaps 100 places in our facility that a '"consumable X needs a refill/attention". We don't need a specific brand, and the brand we use can vary over time as needs and pricing change.

[rtkwe]

> You will see a list of available options from the product line your Dash Button is associated with. For example, if your Dash Button can be used for Tide detergent, you may see a list of various Tide detergent scents and sizes that you can choose from. Tap the item to select it.[0]

That is disappointing, from the early materials it seemed like the face plate was just branding and you could select anything you wanted. They're probably partnering with the various brands that there are buttons for pay some of the cost of manufacturing the devices. There might be a non brand locked version coming in the future once they've moved past the initial release and rollout. At least I hope so.

[0] http://www.amazon.com/gp/help/customer/display.html?nodeId=2...

[minthd]

Maybe this could help:

http://www.ecinews.eu/index.php?option=com_content&view=arti...