[cushychicken]

That's a really insightful strategy. Amazon wins by not needing to sink more development time into cheaper hardware by getting P&G to offset costs, while P&G wins by effectively pays a one-time fee per customer per product to ensure a steady stream of sales.

Hadn't thought of that angle at all. Enlightening comment!

[monkeyprojects]

$2 a year for a permanent advert within someone's house which also generates sales.

Sounds like a win / win for both P&G and Amazon...