[fiblye]

>Would you really invest in "the idea of a sexy movie star who finds her conscience after her first few kids and wants to do healthy and honest products".

Well, she's got mass appeal. Most people know nothing about business, but they know about celebrities. If a celebrity promotes or endorses something, and some consumer likes that celebrity, it's far more likely they'll go for whatever they're selling versus it being promoted by some random person.

You could come up with any random product and try pitching it to thousands of investors and still fail, but if you get Elon Musk to do it for you, you could probably get a couple million easy. Countless people know him and people trust him whether or not the product or service he's pitching is really worth anything.