[stephengillie]

One way to look at it is that alcoholic beverages compete with other beverages, so maybe Coca-Cola and Pepsico would benefit.

Another way is that alcohol competes with other neurotropes, so maybe pharmaceutical companies and drug dealers would benefit. Or even makers of psychedelic music and images.

A third way to view it is that alcohol competes with other stress-removers, so massage therapy and calming music vendors would benefit.