[meesterdude]

I'll admit I laughed:

> “My K-Cup was a terrific addition for the consumer. It wasn’t used a lot, but for the consumer it was a nice element to have if they were given coffee as a gift. . . . We took it away because My K-Cup” wasn’t going to work with our new system."

that, is someone that is either trying for PR move of the year, or really has no idea why people have a problem with the move, or how they view their product.

But no, you didn't add DRM just for kicks, or "for me". you did it for you. duh. there's no other reason you would do it. you don't want people using anything but your coffee, you got called out on it, and now you're trying to save face about it because people are rightfully pissed at the move.

if anything, this shows they should up the price on their units, and/or lower the price of their coffee.