[jonathanmarcus]

Twitter has become the definitive source for breaking news, rumors and off the cough analysis in Sports. Scoops always appear on Twitter considerably faster than ESPN, etc. During free agency periods, all of the rumors and news breaks on Twitter first because all of the top traditional journalists and bloggers use Twitter as their primary distribution channel. If I were running ESPN, I would have tried my hardest to head this off years ago, perhaps by emulating the StockTwits strategy or something, but at this point, Twitter is the breaking source for Sports information, not ESPN. And that's why I use it multiple times per day on the web.