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by zwtaylor
4054 days ago
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I'm not at all suggesting that young people shouldn't be investing, just that the interface and experience of Robinhood makes investing seem more like a toy or game than a discipline that requires a lot more than a few swipes and a tap. Developing a relationship with investing when you're young is a great thing to do, but Robinhood might not be the best gateway. I am interested in seeing where the app goes, as the design by itself is very well done. |
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When you consider that the average young, inexperienced investor is going to come out on the short of the stick by "trading" frequently, Robinhood's zero commission value proposition is quite weak. In my opinion, a young investor would be much better off signing up for an account at say, Fidelity, where they get access to a good deal of research and can buy and sell 70 iShares ETFs commission-free.
Furthermore, Robinhood's stated target market ("millennials") is an odd one for a company seeking to monetize via margin. I'd venture a guess that most of the investors in this market don't even know what margin is, and the vast majority who do have no business using margin if they can even meet the minimum equity requirement to set up a margin account. If Robinhood is banking on establishing a relationship with young investors, this is naive. Whales will always take their money elsewhere and I doubt that Robinhood will ever be able to compete with folks like Interactive Brokers, OptionsHouse, etc. for the big-balance margin accounts.
The fact that Robinhood is already expanding to Australia, which has a population of less than 25 million and where annual trading volume is significantly lower than the US, is telling.