[GrantSolar]

Adverts are not just about getting a click to follow through to a purchase.

What do you gain by blocking adverts? An extra 150K from your data plan?

>websites aren't losing any revenue by me not seeing their ads.

This argument is a little too close to justifying piracy for my liking. "I wasn't going to buy it anyway, so it's fine"

[smhenderson]

What do you gain by blocking adverts? An extra 150K from your data plan?

Quicker page loads, avoiding seizure inducing ads that are designed to attract your attention in an overly aggressive way, better visibility of text because it's not surrounded by flashy pictures, animations and videos. Plus avoiding Flash/Java/JS ads poisoned with malicious content.

And, oh yeah, and ~150K that won't hit my data plan.

For the record, I don't block all ads. I have sites that I allow them on because I am a frequent user and their ads are not too obnoxious to deal with. If my page views (never clicks though) help them then great! But I surf with the blocker on by default for the reasons laid out above.

[kinghajj]

> What do you gain by blocking adverts?

...a lack of adverts?

> This argument is a little too close to justifying piracy for my liking.

Except it's within everyone's rights to decide how their computers will render a given piece of markup.

[jkyle]

> This argument is a little too close to justifying piracy for my liking. "I wasn't going to buy it anyway, so it's fine"

Do you also think not buying a Toyota is a little too close to car theft?

[GrantSolar]

Consuming content or a product whilst deliberately evading the means put in place to compensate a creator for the work done is akin to piracy. I don't see how there's any question that that isn't at least a morally grey area

[bitwize]

"Your contract with the network is, you're going to watch the spots. Any time you skip a commercial or watch the button you're actually stealing the programming."