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by mbesto
4067 days ago
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Re: point 1. Maybe something like: "Strategy: Giving away for free and then upsell" Tactic X: "Give away free product or usage of your service" (talk about Ariely's theory of social norms vs market norms) Tactic Y: "Up-sell free users into a more compelling value proposition" (distinguish between the free product/service and use it as a framing exercise to get your users to pay) |
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