[boise]

Yes, this is 100% true! My main point was not about the cost of the plans, so much as getting access to better plans. E.g. with Trinet we were able to get access to PPOs that had some out of network coverage. With Zenefits, as a standalone company of our size we only had access to EPOs (i.e. no coverage if a blood test or something got accidentally sent to an out of network provider.)

[mblevin]

Exactly - the theory of course is that Zenefits will be able to eventually negotiate down the rates and match or beat Trinet, but right now it's basically doing "awareness arbitrage" - especially with something that people only think about once or twice a year, which is a lifetime in startup land.

It's accidentally brilliant.