[mkarazin]

How does this affect advertisements and click rates? Often times I am presented with two results which are correct - one promoted (ad) and one search result. If I click the promoted one I am contributing to the advertisement's click through metrics. If more people are using google as their navigation aid, is the ad value still as important? Could facebook or other top services be paying $$$ in advertisement fees simply because people don't want to add ".com" to their query?

[danhodgins]

Navigational search queries (e.g. brand or site names) should usually be added as negative keywords in Adwords campaigns. This prevents your ads from being served for those keywords. To answer your question, ads are still very valuable for some types of searches - primarily those that are non-navigational in nature e.g. "personal injury lawyer + [city name]".

[mauricemir]

Depends if its a brand or non brand search - plus there is the issue of brand spillage.

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