[deirdres]

Forcing adults who would automatically think "trucks for boys, dolls for girls" to think about their choices is, in itself, valuable. As a child I was given dolls because I was a girl. I had absolutely no interest in dolls. Nor in trucks. I wanted building toys, animals, and dinosaurs.

[mhuffman]

I don't think anyone is suggesting that educational toys should be in a specific gender category. On the other hand, the number of tween-age boys into American Girl dolls has to low. I don't think "forcing" your customer to do anything is a good idea. I don't see the problem with the gender filters for those who want them and find them useful. It isn't a toy can ONLY be in one category or the other. I believe they are doing this just to pander to a small group of activists.