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by rverghes 4065 days ago
I wonder if Amazon actually A/B tested this, or just dropped it because of pressure from activists. If they did A/B test it, and found it increased sales or search efficiency, they should tout the finding.

But part of me wonders if they didn't just end up making their website worse for people actually trying to search for a present.

2 comments

Even for searching for your own kids gender categories are useful thing. Not everybody subscribes to the idea of ungendered toys and cloths.
> Even for searching for your own kids gender categories are useful thing.

I dunno, when I've searched for gifts for children I know (and, really, the same thing goes for adults), I've usually had some idea of what I was looking for which was more useful than a gender category.

When you search for baby toys you often have no idea what to look for. Gender categories are useful for that.
You two are talking past each other. The way it was before, you both could do what you wanted: either use the gender filter or not use the gender filter. Now there's no choice.
If the child is too young to express a preference, you don't need to choose between (eg) dolls or trucks - baby toys need to be primarily something that can't hurt the baby. If the child is old enough to express a preference, you can ask the child or their parents.
I have used the gender filter on many occasions to give me ideas or help discover toys my boys might like. Christmas and birthdays are brutal trying to find something engaging and fun for fast-growing kids with changing tastes. So it sucks that that option is gone.

Dedicated toys review sites seem to typically just be shills for toy companies and conventions.

They made it worse for me. Gonna have to filter through more toys to buy stuff for family.