[eps]

Any specifics on how they discourage this? Geniune question. There's plenty of high-ranking apps with both paid and free-ad-supported versions, e.g. Cut The Rope.

[curiousphil]

Here is a discussion on the topic between a few developers with Apple's reason for rejection, from a few years ago. http://iphonedevsdk.com/forum/business-legal-app-store/93228...

I believe Cut The Rope pre-dated the push for keeping apps singular with IAP to unlock additional content.