| You're absolutely right about the fact that the list applies to both. Then again, it was easy to come up with since it came mostly from the table of contents and that was based on what people emailed me about during the development of the book. If you look around at that "traditional" startups covered by news or accepted by YC, they don't talk about single founder startups. In my circles (MicroConf, Micropreneur Academy, etc) it's virtually nothing except single founder companies. So there's a misconception that single founder startups aren't possible or don't work. For VC's and huge scale startups, that may be true. But I know of hundreds of small scale software companies that are doing just fine that would beg to differ. It's a matter of what your goals are and what you want out of life. The title is meant more to draw attention to the fact that if you're a single founder, this book is for you. That doesn't change the fact that it's useful to small teams or to any software startup. But when you have two people working on something, the discussions tend to be different than the ones you have in your head. I wrote the book in such a way so as to be that other voice saying the things you would have needed to hear from a cofounder. It's not necessarily about the message itself in many cases, so much as the subtle nuances of how that message is communicated that will make them more understandable and resonate better with a single founder. In some ways, the title is a marketing strategy too. |