[petercooper]

I actually believe I choose the most widely disseminated approach. My Facebook ad was targeted to within 20 miles of my town and reached around 10,000 unique people according to Facebook. Only 18,000 people live in my town and it's a very rural area. Even our local paper's job ads page gets fewer readers, I bet.

Two of the people I hired actually didn't even see the ad themselves but had it shared to them by other people, so if older people were looking for a job in my field, I believe they would have had a good chance to see it too.