[Test-Grave]

Came here to post this. I feel like the idea here was partly influenced by the 5.0 brand.

It is still a little different, since, afair, 5.0 just cut their ad costs and thus are able to provide the beer cheaper. Which for them I would think was a success.

For me though, it would be weird, especially in Germany/Bavaria, to buy a beer without brand identity. I could see this in the US, but not in Germany.

[LeonidasXIV]

My main gripe with the 5.0 bear is not the lack of brand but more the fact that the beer is pretty bad (also living in Bavaria).

Not sure the brand-less concept would work out for beer, since there are clear personal preferences that make no-brand beer difficult. There's less taste preferences in other products, that's why store-brand butter etc. is popular.