[mtbcoder]

> This is mostly because the consumer culture emphasizes people's imperfections in order to sell them products and services. You walk down the magazine isle of a bookstore and are bombarded with messages: you're out of shape, you need to be better at sex, you need to learn how to talk to people better, you totally need to check out the latest and hottest JavaScript framework bro!

I would file this under the 'extreme consumerism' department that America is quite famous for though.