[mattlutze]

Yeah, I think it was the liberal use of "vertical" in your elevator pitch that made it confusing.

You're building a one-way file sharing app.

The other things you're talking about, is your goal to build a point-of-sale or sales management system? What's your goal for differentiating yours against a relatively broad market? A cheap, low-feature alternative to the biggers CRMs and Sales systems could certainly provide a service.

For example, how does your vision compare with the customer management, inventory, product development, etc. from Square: https://squareup.com/ ?

[DenisM]

We're primarily wholesale, not retail, so it's not POS and not competing with Square on any level. Not yet, anyway.

A better comparison is SAP - the data management that we provide can be done in SAP for a few million dollars, but if you happen to be in the vertical we're targeting, like furniture, and have modest needs, you can go wih us for two orders of magnitude less, and it takes only hours to set up because it's tailored to the vertical. That is the differentiator - vertical tailoring makes it quick and cheap to install.

I've been in it so deep for so long, it's surprisingly difficult to explain...