"Two years ago, Dan Stillman and Matt Eaton, then sophomores at Wesleyan University in Connecticut, launched WesMatch.com, a site featuring a humorous, elaborate personality questionnaire. The service allows students to rate themselves and their potential mates in categories ranging from sex drive to "socialisticbutterflyosity." "
http://content.time.com/time/magazine/article/0,9171,689438,...
"Two years ago, Dan Stillman and Matt Eaton, then sophomores at Wesleyan University in Connecticut, launched WesMatch.com, a site featuring a humorous, elaborate personality questionnaire. The service allows students to rate themselves and their potential mates in categories ranging from sex drive to "socialisticbutterflyosity." "