[captn3m0]

>You can also drive one-way traffic just to your site.

How does this happen? I'm guessing it would involve payments, is that so?

[yabbadabbadoo]

Yes. If you find a site who metrics - traffic, niche etc - that you like, you can send them a request to write about your site/product in exchange for a fee. The fee is set by the owner of the site.