[joakleaf]

I think this goes well with their other line of thought:"It is so difficult to remove a feature once we've added it, so it is best to be careful adding new features and start with a few great features first." That's how they have developed iOS.

I recall a high-ranking individual (Jobs, Cook, or Forstall) from Apple saying this a couple of years ago, but I don't remember when, where, or context. Sorry.