[thatsnice]

Thanks philipn. Typically web analytics firms call this type of account setup and implementation review an "audit", but you're right, it's not necessarily clear. Let me think what else I can call it... GA is pretty complex these days and many accounts have setup problems. So the point of this tool is to scan through an account and identify any issues.

As for handing over GA info, it's only handing it over to Google as they handle all login and authorization. The data can only be seen by you and is not accessed or stored on our side. However, someone else voiced the same concern, so I will definitely make it more clear.

I have been working in the field of web analytics for many years but this is a brand new site (old one was at akravitz.com) About page is coming!