Hacker News new | ask | show | jobs
by srehnborg 4067 days ago
There was an interesting take on TechCrunch this morning on the same topic. I think it applies well to this situation, even though the numbers are different. What is your target market? SMB, consumer, enterprise? I'm guessing SMB or consumer based on average deal size.

http://techcrunch.com/2015/04/26/back-to-the-future-in-enter...

If your average deal size is $10.00 per month. Any way to increase the average deal size? 1000 customers is great. Can you get $20.00 per month out of them upselling or crosselling? More?

If it's an SMB product. I would say you need to hire in the right spots. You mentioned not wanting to raise money but also are looking to take it to the next level. You don't need to raise much, but $500k - $1m at good terms would be enough runway to hire 2-3 sales and 1 support person. From there, you can make the sales commission structure friendly so when they make money, you make money.

If it's consumer, I'm not an expert here. I would focus on marketing vs sales people.