[xyby]

I run a bunch of websites. Each has over 100,000 visitors per month. Most are pretty old, look like complete trash and are a nightmare to use on small screens.

Over the last months, from time to time I redesigned one of them. Make them look good and work nicely on small screens.

Feedback from users has been great. I get "Wow, looks so much better!!" and "Awesome redesign!!" messages sent to me all the time.

But surprisingly, the metrics I follow did not change a bit. Not even when I only look at the analytics for mobile phones. Bounce rate, pages per visit, time on site, events on the site - it all just stays flat. A site that had 6 pageviews per visitor before making it mobile friendly has 6 pageviews per visitor after.

Strange, hu? How can a site where you have to awkwardly zoom in after each click get the same pageviews per visit on a mobile phone as a site where everything is layed out on the screen in a nice way?

How are your experiences with making sites mobile friendly?

[bgoldste]

what verticals are these sites in?