[skigg]

The landing page definitely isn't obvious enough. I got the idea eventually, but I had to work for it, and it wasn’t in the big print.

Part of the problem is unclear copy upfront. Here’s the first sentence:

> Today We Learned is a website and app that guides teachers through a 60-second update, which empowers parents to start learning conversations at home with their children.

How can guiding teachers empower parents? It doesn’t provide enough information to make sense. Being guided through an update is a passive thing to have happen to you; there’s no reason for us to assume that the teacher is taking action here, or that the update goes not to them but to the parents alone. Presumably the writer wanted to avoid any forthright statements that the teachers will have to work for the app to be useful, but in doing so they buried the purpose of the program. And the only other sentence above the fold, rather than clarifying, is boilerplate: and this is a good thing.

Looks like an interesting app, though. I’d be curious to know what percentage of users actually go in for the paid mobile app—email and web access being the universal here.

[joneil]

Thanks for the advice, I really appreciate the detail you've given. I'll take some time to more carefully test the copy with people not already familiar with the product.