[unalone]

Isn't that exactly what I said? I wrote originally with stuff and decided it didn't work. I pared it down and switched the word and it worked.

> If you use "is", "good", "stuff", or "things" more often than once per paragraph, you are not communicating clearly.

Right, if that's happening unintentionally. I'm baffled by the assumption that I just accidentally wrote the word shit a hundred times. It's not like I think swearing leads instantly to good writing.

In this case, though, the central point of the post is that we're not talking about a guide to doing X/Y/Z. This is something that's applicable for virtually everything. The repetition is intended to drive that point.